FRISCO, Texas — FC Dallas and Toyota have extended their long-running partnership with a new multi-year agreement that keeps the Toyota name on Toyota Stadium and the Toyota Soccer Center in Frisco. The renewal continues one of Major League Soccer’s most established sponsorships.
Opened in 2005, Toyota Stadium has become a North Texas sports landmark, hosting FC Dallas matches, NCAA championships, and major concerts. The deal coincides with a $182 million renovation project aimed at enhancing fan experience and maintaining the venue’s premier status.
Since joining forces in 2013, Toyota and FC Dallas have collaborated on youth programs, community outreach, and sustainability initiatives. The updated agreement ensures Toyota remains integrated across FC Dallas platforms and events.
Approved in 2024, the renovation adds 3,400 new seats, a shaded east-side canopy, expanded suites, and upgraded media facilities. Construction is underway, with new structures already visible.
Once complete, Toyota Stadium will continue to serve as a cornerstone of soccer and entertainment in North Texas — hosting FC Dallas, national teams, and championship events for years to come.
