FRISCO, Texas – Yesterday marks the beginning of the most well known franchise in history: The Birthday of the Dallas Cowboys. The Cowboys became a team in the 1960s, when the NFL brought a team to the city of Dallas.
NFL officials approached Clint Murchison Jr. in the fall, about owning an NFL club in Dallas to begin play in 1960 the next year. A deal was made by the franchise’s new operations and was made official by the approval of the League at the owner’s meeting in January of 1960 and the infamous silver and blue was born.
Tom Landry was already a well-known hero before becoming the Dallas Cowboys head coach. He was a B-17 bomber pilot who flew 30 missions over Europe during World War II. The new Dallas NFL group approached Landry about building a team from scratch along with Tex Schramm and an era began. Landry’s team had a record 20 consecutive winning seasons, 13 division titles, five NFC titles, and two Super Bowl victories in his tenure as head coach from 1960-1988. The legendary coach, who wore his famous fedora and stoic expression on the sidelines, will be remembered as the face of the Dallas Cowboys even today. A statue of Landry stands in front of AT&T Stadium, in memory of the man who began and created the franchise to what it is today.
Whether you are a Cowboy’s hater or a lover, you cannot deny that the Dallas Cowboys are the most well known franchise in sports today and are worth the most in value thanks to current owner Jerry Jones. From the legends written in blue around the stadium in the Ring of Honor, to the statues in Canton Ohio, from the five Super Bowl trophies and rings, to the iconic star that has evolved over the years but holds its value today, the Dallas Cowboys have earned the nickname “America’s Team.” The Cowboys play every Thanksgiving Day and hold the most Primetime nationally televised appearances over the years. Throughout the years, the Dallas Cowboys have had stars that have changed the course of the game from the triplets to Mr. Cowboy, from Roger the Dodger to the dirty dozen-draft class.
The Cowboys history lines the walls of the Star in Frisco and at AT&T Stadium in murals of highlights from past and present legendary moments and achievements that have influenced and shaped the franchise. It intertwines the past winning decades, to the hopeful future of the team. Happy Birthday Dallas Cowboys and in the famous words of Coach Jimmy Johnson, “How Bout Them Cowboys!”
Brianna Dix graduated from Dallas Baptist University with a Bachelor of Arts in Broadcast Communications. She is a reporter, writer, host, and avid sports fan with a passion for sports.