Mary-Kate & Ashley Olsen take fashion to JC Penney

Mary-Kate and Ashley Olsen will kick off a major push for a new exclusive junior collection for JC Penney called Olsenboye today with a truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins, David Moin. Marketers Use Social Media To Contain ‘Badvocates’ Forbes CMO Network As the economic downturn has made many bloggers — and their followers — even more distrustful and critical of big business than usual, companies like General Motors and American Airlines are trying to contain the damage that “badvocates” can do,. Kraft’s Pizza Business Gains; Private Label Squeezes Elsewhere Chicago Tribune Although Kraft is struggling against private-label competition in key areas such as its cheese and Planters nuts franchises, its pizza business has enjoyed seven consecutive quarters of double-digit sales growth and has become a prime driver of the company’s “convenient.