Barbie Heading to the Big Screen

Variety reported that after months of negotiations, Universal Pictures has finally acquired the rights to make a live-action feature, “Barbie: The Movie”, out of Mattel’s signature toy line. “Barbie is the most famous doll in history, a unique cultural icon in the world of brands,” Universal Pictures chairman Marc Shmuger commented on the deal with Mattel. “So many representations of Barbie frequent pop culture, but never before has she been brought to life in a motion picture. We’re grateful to Mattel for entrusting us with this extraordinary opportunity.”