Beyonce Launching New Perfume

Beyonce Knowles is launching her own perfume. The ‘Single Ladies (Put A Ring On It)’ singer has signed a deal with fragrance company Coty to create an “alluring and sophisticated” scent that sums up her personality.

She told WWD magazine: “For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman.

“Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance – one that’s reflective of my inner power.”

Beyonce has previously been the face of Tommy Hilfiger’s ‘True Star’ scent and Emporio Armani’s ‘Diamonds’ perfume.

Coty has created fragrances for several celebrities, including Kylie Minogue, Jennifer Lopez, Shania Twain, David and Victoria Beckham, Sarah Jessica Parker, Celine Dion, Halle Berry and Mary-Kate and Ashley Olsen